How to Create A Profitable Information Product in 2 Hours

If you met someone on the street and they asked you this:

“Are you willing to invest 2 hours of your time now to create an information product – and bring in 6 figures in profit during the next 12 months”?

You’d probably say…

NO, thank you.

…And look for a polite way to get as far as possible from this crazy person.

Thank goodness that I’m not that crazy person and you’re actually here to learn how this is possible. 

You may be asking, “what is an information product?”

In my opinion, it’s a PDF video or audio download that contains information on how to achieve a certain specific outcome. That’s as simple as it gets.

So now, let’s look at information in general. With the overwhelming amount of information available to us on the internet right now, you would think that people would rather go for the free stuff, right?! Yes, this can be true. But, at the same time, I also found that people are more likely to pay for a course if it solves their problem…better yet, provide a shortcut to solve their problem.

Think about the last online course you purchased, why did you buy it instead of looking up Youtube videos? Most likely, it’s because the person who created the program has created specific results that will get you closer to your desired goal in less time and they have the results to prove that you can get similar results if you follow their program. 

Another example that you may be familiar with is the recipe of Coca-Cola.  It’s not even on sale, although theoretically you could buy the company (through stocks). Who knows what exactly you’d spend, but Coca-Cola’s net worth is estimated to be around $80.83 billion. And I’d reason that you’d get the recipe, once you spend that $80 billion dollars even though you probably could find a recipe, for free, online, on how to make a drink very similar to Coke. 

In fact, there are crazy amounts of information being uploaded online every minute on every possible subject you can imagine.

Another example that you may be familiar with is the recipe of Coca-Cola.  It’s not even on sale, although theoretically, you could buy the company (through stocks). Who knows what exactly you’d spend, but Coca-Cola’s net worth is estimated to be around $80.83 billion. And I’d reason that you’d get the recipe, once you spend that $80 billion dollars even though you probably could find a recipe, for free, online, on how to make a drink very similar to Coke. 

In fact, there’s crazy amounts of information being uploaded online every minute on every possible subject you can imagine.

Over 500 hours of video are uploaded to YouTube every minute. You’d have to spend 21 straight days watching every video uploaded to YouTube in the last 60 seconds. 

Wikipedia has 6,112,492 articles online… just in English. If you read 200 articles a day, it’d take you nearly 84 years to read every English Wikipedia article. 

Google has 130 trillion pages indexed. And so and so forth.

On one hand, information has very little value these days.

However, the right information?

Will get you paid. Big time.

And it doesn’t even have to be the Coca-Cola recipe.

In fact, a huge opportunity is hiding in all this noise. 

To get started, here are a few strategies you can use right now to start creating your profitable information product in 2 hours:

  1. Find a single specific problem in which you can locate a single specific solution in one single sitting. Having all these criteria for your information product is critical because it gives your customer instant gratification. This works because time is money. To anyone looking for the specific solution that you offer, they immediately see the benefit of getting the solution much quicker. This provides real-world value to somebody. Also, the more specific your solution and outcome is, the easier it is that you will be perceived as the best at it! Yes, it will have a smaller overall audience to serve, I get that. But what you will lack in the mass market, you will make up for in responsiveness. If you’re the first one to bring water to somebody dying of thirst, they don’t care what the bottle is that it’s in. 

So here’s the process: first level, second level, and at least third level. We drill down, drill down again and drill down at least one more time. And this will systematically produce product topics that are probably going to be winners. So first level is this. There’s only three at the first level, there’s health, money and connection. Every single thing with very rare exception in the information business can be categorized into one of these three categories.

Let’s look at health. Weight loss is only one aspect. It’s a level two aspect of health. Fitness and sleep are 2 more items that live under the health category. So a level two is going to be a very broad topic. 

A level three is we’re going to pick one of these and even drill down further. So health’s a level one and sleeping better is a level two. Then we ask ourselves, what are the different aspects of sleeping better that somebody might be interested in? So some audiences are going to want to fall asleep faster. And for them, that means sleeping better. For other audiences, it means waking up earlier. And for them, that is what sleeping better represents to them. For other people, it means sleeping deeper. They don’t necessarily have to sleep longer or get up earlier or fall asleep faster. They just want deeper sleep. And for other people, they want to sleep longer, because they can’t sleep for beyond a very short period of time. They wake up multiple times at night, right? And this is a level three. 

  1. Set your sights super small in order to wind bigger profits, and have the highest paydays. Because we live in a distracted world, the more specific your product is, the easier it is for buyers to find you. You want somebody to say “That product must have been made just for me!” When you attract these customers because your product was highly targeted and customized for them, they will want to pay more for whatever other products (like coaching, mastermind groups, etc) that you may also offer (which you totally should!).
  1. Find audiences who pay for crappy information products and dominate the competition. Price your products impulsively so your products are going to be purchased impulsively. There are plenty of audiences who are starving for specific information geared directly towards them. The people who need it most are okay with paying a lot for a little benefit because even if they overpay, it sure beats not being able to buy anything at all. For example, someone who has a nagging toothache will be willing to pay $4 to $19 dollars for a short e-book that walks them through how to get rid of your toothache in 30 minutes versus an “authority” on a subject that has a physical book explaining the background of toothaches, what causes them, etc when you can solve their problem in 30 minutes with an instant download!

If you were to follow the 3 tips above when you create your profitable information product in 2 hours, you will be way ahead of most product creators. If you eliminate the distraction for people and present any information in a way that gives people a clear path to follow… you will be surprised about the amounts of cash suddenly being thrown your way.

But, that is just the tip of the ice-berg. The information product industry is a $325 Billion dollar industry and you can tap into it when you watch this full, free training by clicking here.

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